Search Engine Optimization Articles, Tips and Advice

As an e-commerce website owner, you’ll find that optimized press releases are an effective way to impact your e-commerce sales and Internet visibility. Optimized online press releases can be very useful as part of a successful Internet marketing strategy. In fact, a well-presented optimized press release with good online distribution can typically be read by over 40,000 people in one week. Press Releases: Then and Now In the past, press releases were usually pitched by a PR person to a newspaper editor looking for a good story. Even if your press release was

Making use of PPC search engines is considered to be much more effective than banner advertising as PPC search engines tend to deliver more traffic to your website and increase brand awareness. Learn more about additional Pay-Per-Click advertising benefits.

Keyword Variations:  “Subs & Soda” or “Grinder & Pop”? This article discusses how to select specific keyword variations to target people by age, location and gender and outlines why it is important to ensure that your targeted keyword phrases, your website and your text copy all work together to increase conversions and sales. To aid in understanding this article, I will target potential visitors interested in a sub and a soda… or should I say a grinder and a pop? I first looked at soda, soda pop, pop and soft drink to determine

Looking back at the Great Depression we are able to see some solid advantages to maintaining or increasing marketing strategies during a recession. Companies that maintained their marketing budget, increased in visibility significantly compared to their competitors who slid out of public sight. This knowledge indicates that a recession actually presents the opportunity to move your company ahead of your competition in ways that would otherwise be unobtainable.

If you depend on your website for business and most of your efforts are towards attracting a lot of quality traffic to your website, at some point (if you haven’t already done so) you will need to look at Search Engine Optimization (SEO). Adding additional content pages to support your targeted keyword phrases is an integral part of any good SEO strategy so in this article we are going to cover some general guidelines for writing good

Pay-per-click (PPC) online marketing is much like conventional marketing where you pay for exposure; once you set a budget you can expect to have your ads shown and clicked on a “predictable” number of times. PPC marketing is very conventional and very predicable except for the fact that you still cannot predict your cost per acquisition (CPA). If you spend a determined number of dollars per month with PPC and you make money, that’s great and it may be worth it

In terms of e-commerce, the job of any good product description is to persuade the customer to take the next step…in this case, to purchase your product. In order to persuade, you need to inform and entice. However, when it comes to product descriptions, perhaps the biggest mistake eCommerce site owners make is to use the generic “text description” provided by the manufacturer. Manufacturer descriptions tend to be full of product features making them dull

Everyone wants to know how to optimize their web pages. This is a continuation of the post on Organizing Website Content Navigation If you look at this page designated for sneakers, you’ll see that it is actually naturally optimized. Below we’ve highlighted the areas that the search engine would find relevent: In a nutshell, a properly organized web page shouldn’t need much on page optimization; additional tweaks could be made I am sure but this is the start to something great! Do make sure that your

If you have 300 newsletters that you’ve written that directly relate to the topics within your website, then the newsletter articles should be readily available from the other pages that relate to that topic. More often than not, they are only available by a link that says “Newsletters” and then the links to the newsletters have textual links that look like “March 2007 Newsletters”. This can often be missed by a visitor who could have actually found this information to be of value. Still worse, it might also be missed by

For some reason people starting or running a business don’t always consider investing in advertising or Internet visibility as a top priority. When you know that boosting online traffic can potentially create life-long customers and connecting to your target market will increase sales, it just doesn’t make sense to starve your business of a decent advertising budget. While out grocery shopping last week, it occurred to me that we go out of our way to feed our family yet virtually starve our businesses. Even in the face of rapid grocery

If you are considering an e-commerce enabled website, or adding a shopping cart to your existing website you will want to: - Ensure that you can maximize your organic search engine exposure - and ensure any existing rankings are not lost While some shopping carts are being created with search engine optimization (SEO) in mind, many other shopping carts are still not very search engine friendly. Optimizing Shopping Carts Whether you are intending on having a search

In order to attempt to understand Google’s algorithm and how LSI (Latent Semantic Indexing) is applied, you need to first understand where it all comes from. It all may sound weird at first; but once you try putting it all together it starts to make more sense. First and foremost Google is using artificial intelligence (AI) and linguistics within their algorithm.  The whole purpose is for the search engine to learn and adapt based on engineering and computer sciences. Think about the evolution of video games over the past twenty years; compare the

If you are currently using many of the popular search engine ranking and reporting software used by the masses then it is likely that you are receiving errors for your Google rankings. Now if you are new to SEO or internet marketing, then you may not know that Google asks that you “do not send” automated queries to their search engines to obtain rankings for keywords. They indicate that it absorbs their resources (Google's

This three word phrase is probably the most misunderstood phrase known to online website owners. Common SEO Misconceptions Some will say search engine optimization is all about how many times the targeted “keyword phrase” appears on your page. Others will say search engine optimization is about using the keyword phrase in as many different ways as you can; variations, stemming and related phrases plus using them in your body text, your headings, sub-headings, your meta tags, alt tags, etc. Then you hear others say that search engine optimization is all about the number of

The search engines are a great resource for information and they offer us the ability to have our web pages listed for free, but keep in mind that the search engines are in a multi-billion dollar industry. Because of this, the search engines are compelled to list only the most relevant web pages in their top 10 listing results. The Quality of Your Web Pages Is